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Flash SEO January 4, 2006

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If you can avoid Flash, avoid it. If you can’t, then Aaron Wall has a few tips for search engine optimizers working on SEO for Flash-based sites.

A few tips for using flash (if you must use it):

  • Create descriptive useful page titles and meta descriptions.
  • Embed the flash into HTML pages and use regular text links on the page if possible.
  • If it does not screw up the design too bad add HTML text to the page.
  • Create textual representations of what is in the flash using noembed tags.
  • Instead of including everything in one flash file it may make sense to break the content into different flash files so you can create different HTML pages around the different ideas contained in it.
  • Macromedia has a search engine SDK, although I think most sites are still best off using texual representations of the flash files on the HTML content of pages.

Comments»

1. Mike - January 6, 2006

If (under gun-point) I have to use flash - I always use the SEO friendly + fully validating FlashObject by Geoff Stearns.

2. jonathan - June 25, 2006

Or, you can make a pure HTML version of the flash and present it to bots instead of the Flash by User Agent detection discussed here:

http://www.seophilippines.org/49/beginners-seo-corner-i-want-to-see-search-engine-eyes/

The users see the Flash version, the bots see the text/html version.