Internet Marketing Specialist (Job Opening) January 16, 2006
(Visited 10080 times)From MTC Academy based in Makati City:
Internet Marketing Specialist
Responsibilities:
- Develop and implement on-line marketing campaigns including: viral marketing schemes, contests, email marketing, and on-line advertising
- Promote Web site through search engine registration, directory listings, etc.
- Coordinate creation, maintenance, and updating of Web site content
- Develop and implement mechanisms to track, measure and analyze site traffic and product usage patterns
- Analyzing and creating keyword targets for Search Engine Advertising Program
- Conducting online research
- Creative ad copy writing
- Communicating with potential linkage partners
- Writing analytical and monthly progress reports
- Analyzing campaign effectiveness, tracking and measure online advertising programs; designing test strategies and creative to optimize results
- Acquisition and retention marketing efforts designed to drive web site traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs, product data feed driven programs such as Amazon/Google/Yahoo and other media-based business building activities.
- Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand
- Other tasks as necessary
Requirements:
- We are seeking enthusiastic, hard working individuals majoring in Marketing and/or Management Information Technology, MBA or Internet Marketing Certificate preferred
- A minimum of 1 year of Internet industry and consumer marketing experience
- Acute attention to detail
- Outstanding copy writing skills
- Basic understanding of search engine technology
- Basic understanding of managing online media campaigns
- Proficient in conducting research online
- Basic knowledge of HTML, Dreamweaver
- Working knowledge of Word, Excel, Access, and PowerPoint
- Must be able to multi-task and work in a fast-paced deadline oriented environment
- Strong communication skills
- Motivated and creative with the ability to self-manage
- A team player who enjoys working in a diverse environment
- Online Education Industry experience a plus
- You must have demonstrated experience and proficiency with WebTrends, WebPosition Gold, SPSS, and MS Office
- Understanding of Internet business models, key technologies, and policies
- Strong planning and analytical skills
- Familiarity with email list management solutions
- Ideal candidate is a self-starter who takes initiative to contribute beyond basic responsibilities and is able to work under tight deadlines
- Applicants must be willing to work in Makati City.
- Applicants should be Filipino citizens or hold relevant residence status.
Click here for further details.
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